Monday 7 April 2008

Personalization and SEO

Personalized search is back with a bang and promising future, a unique online with their search specifically tailored for each individual. Search engine optimization (SEO) refers to optimizing your site for certain keywords, so the site and the visibility of the incoming traffic, conversion rates and profits. With the recent introduction of personalized search, the SEO professionals to be able to http://www.outsourcestrategies.com/search_engine_optimization.htm personalized search engine optimization solution? Let us first see why and what personal search is.....

Most people have been with the major search engines such as Google to search and until now, it's a typical process. For each query, that we in the search box, the search engine came with his best results depending on the current algorithm and the keyword relevance. The results were always the same regardless of who the user. (Suppose we are in the same region with access to the same server) So if two different people Bill and John, from two different computers in the same key word in the same time in New York, both have to see The same results. But how much is the result satisfied both? The truth is, although Bill gets satisfied with the results in the SERP (Search Engine Results Page), Bill May is not satisfied with the results. This is because, although Bill uses a certain keyword he had something else in mind. It could also be due to the fact that while Bill is 54 years old, John is hardly 12nd

Any way now that the search engines have decided they will develop and go to a personalized search affair, so that search results are now available for both Bill and John. Each of them will receive an appropriate and various search results page with the same keyword. Google have already taken the initiative to other search engines also have plans for rapid accession to the personalized search.

Most of the search engine systems in the past had only a rough understanding of the keywords, and focused mainly on the key concepts, without look at the meaning behind them. No longer, as they now better understand the intention of the user and can better serve. For this, the search engines,

# Look at the user in the past history online
# Find out more about the user, by using the past actions
# Look at the context of the current user / task
# Users, social, geographic and demographic cohorts

With this new generation of search methods, SEO work is more challenging for the professional SEO as the potential and opportunities should be surprising. http://www.outsourcestrategies.com/search_engine_optimization.htm SEO professionals is now to optimize the results to a personal preference. It is difficult. The search results will be different each time and there is no longer periodically updated an algorithm as before. Instead the search results will focus more on personal preferences.

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